Hey Everyone- Tune into this webinar. See why our kids still think that eating badly is a good thing and how we can change it.
IACP Speaker Series:
The Food Policy and Kids in the Kitchen Section
"Regulatory Update on Food Marketing to Children" Webinar
Marketing and advertising food to children is an area of increasing interest. Join Christina “Tina” Poturica-O’Neill and Magdalena Hernandez for a comprehensive overview of the foremost self-regulatory programs concerning children’s marketing: The Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative (CFBAI). Sheila Crye (IACP) will moderate.
The presentation will cover relevant industry guidelines, look at specific cases, and provide a roadmap on how to create truthful, accurate and acceptable advertising for children. It will also go over recent developments in nutrition criteria for products featured in child-directed advertising.
The presentation will cover relevant industry guidelines, look at specific cases, and provide a roadmap on how to create truthful, accurate and acceptable advertising for children. It will also go over recent developments in nutrition criteria for products featured in child-directed advertising.
Date: Wednesday, February 22, 2012
Time: 12:00 p.m. EST*, 11:00 a.m. CST, 10:00 a.m. MST, 9:00 a.m. PST
Speakers: Christina “Tina” Poturica-O’Neill & Magdalena Hernandez
Moderator: Sheila Crye
Reserve Your Space Now:
https://www3.gotomeeting.com/register/687733694
THOUGH YOU WILL BE ABLE TO VIEW THE PRESENTATION FROM YOUR COMPUTER, YOU MUST DIAL IN BY TELEPHONE TO HEAR AND PARTICIPATE IN THE WEBINAR. YOU WILL BE PROVIDED THE CALL IN INFORMATION ONCE YOU REGISTER.
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Christina “Tina” Poturica-O’Neill, JD
Legal Associate, Senior Legal Associate Children's Advertising Review Unit Tina Poturica-O’Neill joined the Children's Advertising Review Unit (CARU) in 1996. Tina is responsible for evaluating child-directed advertising in all media, pre-clearing advertising in various stages of development, as well as drafting case decisions.
During her tenure at CARU, Tina’s decisions have dealt with a myriad of issues including responsible advertising practices for mobile marketers, children’s online privacy, representations of proper portion-size in food advertising, in addition to truthfulness and accuracy.
Tina enjoys educating the advertising industry on the self-regulatory process through public speaking at agency and industry conferences.
Tina has a J.D. from New York Law School and received a B.A. from Barnard College as well as a NYS Certificate to Teach Elementary Education. Prior to joining CARU, she worked as an elementary school teacher.
Magdalena Hernandez, Program Manager
Children’s Food and Beverage Advertising Initiative, Council of Better Business Bureaus Prior to joining the Children’s Food and Beverage Advertising Initiative, Ms. Hernandez was an associate at the firm Paul, Weiss, Rifkind, Wharton & Garrison LLP. She has also worked in advertising standards at the NBC and ABC television networks. Ms. Hernandez was Director of Advertising Standards at NBC Universal where she managed advertising challenges and specialized in evaluating research studies and advertising clearance for prescription and over-the-counter drugs, nutritional supplements, foods and beverages. At the ABC Department of Broadcast Standards & Practices, she was the Senior Research Editor responsible for managing advertising challenges, reviewing research substantiation for all advertising submissions, and approving health and medical advertisements for air on the ABC network.
Ms. Hernandez is a graduate of Yale University and NYU School of Law. She also has completed four years toward a Ph.D. in Human Development at Columbia University.
Sheila Crye
Sheila Crye, Owner, Young Chefs, Inc. Sheila Crye has served as an advocate for youth culinary education over the past seventeen years. Her company, Young Chefs, provides after-school cooking programs at the middle school level in Montgomery County, Maryland, through a federally-funded 21st Century Community Learning Centers grant. She participates in Maryland state-level advocacy through the Maryland Out of School Time Network and serves on the Governor’s Office for Children Health and Family Community Environment workgroups. Sheila was recently appointed to serve as one of fifteen founding members of the Montgomery County Food Council, a public/private partnership. The food council is a collection of diverse stakeholders that examine how well the local food system is serving its community, and then find solutions to take action toward improving it.
Sheila is a graduate of Columbia University. Her early career was in registered nursing.
IACP Speaker Series Guidelines and Etiquette
Please call-in from a quiet location to minimize any background noise.
How it works:
1. REGISTER TODAY - Click on the Webinar Registration link above
2. Fill out the Webinar registration form and click "submit"
3. You will receive an e-mail notification with a link to access the webinar (note: you will access this link on the day/time of the webinar in order to view the presentation)
4. PLEASE log-in a few minutes before the session starts because it may take a few minutes to get connected.
5. Enjoy the presentation!
If you have any problems accessing the webinar, please email shani@iacp.com
The Q&A session will start after the presentation.